OSVIN Web Solutions believes that visibility and position of website is very important to grow our business and so, we need to make sure that our optimization efforts are successful. We need to constantly monitor the progress of site that we handle and determine the loopholes or errors which can affect the overall ranking or positioning of site. Thus, SEO analysis in an important aspect in the process of optimizing a website and there are quite a few tools available in the market, which can help us in this process.
When you build a website, you should consider how someone finds your site through search engines (Google, Yahoo, Bing) You should target some words and phrases (keywords) that when someone puts them in the search bar of Google, your site will be displayed in the first results. This ensures high traffic to your website and high traffic means revenue either from Google AdSense either from affiliate marketing.
Here Some points for analysing the report:
1. Search Engine Presence. It shows your website at which position.The report contains rankings from the three most reliable and widely used search engines: Google, Yahoo, and Bing. The detailed report states two things:
i. Index Pages
ii. Back Link
2. Google PageRank. The PageRank has been patented by Google and the ranking system ranges on the scale of 1 to 10 with 10 being the best, i.e. a website/webpage with ranking 10 is of the utmost importance to Google.
3. Last Google Cache Date. Google time to time updates its listings database by caching and indexing your website regularly. Each time Google robots crawl your website, they leave behind a date. This date becomes obsolete with time, hence the latest being the best.
4. Domain Name, Age, and Expiration Date. The domain name and more importantly the creation date are of importance to the search engines. Older domain names are cached more time and hence get more PageRank value.
5. Title Tag. Title of a website is the content that is displayed on its title bar.
6. Meta Description Tag. This is another content in the HTML tags that is held accountable by the search engines. A good Meta description may contain targeted keywords for its webpage
7. Sitemap. Textual sitemap is a comprehensive webpage that displays links to every page of your website. The sitemap should be well structured so that it is easy to read and understand as which page lies under what directory and sub-directory. A sitemap always helps a user navigate through a website with a large number of pages.
8. Search Engine Sitemap (sitemap.xml). It is easy to generate and submit a sitemap.xml copy of your website to the search engine listings. The robots use this Sitemap to analyze and report back visibility of your webpages on search engine indexes.
9. DMOZ Listing. DMOZ is the largest and most comprehensive human-edited web directory. Having an entry on the DMOZ listing tat points to your website significantly increases the chances of getting higher PageRank and better visitor's traffic. Search engines put a lot of importance on DMOZ listings.
10. Robots.txt. Robots.txt is a text file representation in the root directory of a website to control which pages are to be indexed and how by the search engine robots. As a Internet spider begins a crawl of your site, the Robots.txt file is the first place they look for. This is a fast and easy way of finding the web pages they need to crawl.
11. Keywords Research. While creating a webpage and writing content for it, specific keywords are used strategically. what exactly your webpage targets. Careful selection of keywords marks good SEO content writing skills.